Saying sorry

An apology that took some effort to make.

Three finished apologies are on this page — not pictures of them, the real thing. Tap an envelope and read what comes out. If one is close to what you need to say, the link underneath opens the write page with those exact words already in the box.

See the three cards

No signup · see it before you pay · from ₹49

Three cards, already made

Tap an envelope to open it. Nothing here is sent to anybody — these are samples, and the links below them open the write page with that note in the message box, which is as far as any of it goes. We never ask for the other person’s number: you get a link at the end and you send it yourself.

  1. For your wife · Ivory, the default hand

    Tap the envelope

    You asked me for something simple, more than once, and I still didn't do it. I'm sorry. It wasn't that I didn't care, it's that I didn't pay attention, and from where you're standing those two look identical. I'd rather fix it than defend it.

    Write this one for your wife
  2. For your husband · Sky, formal script

    Tap the envelope

    I've been short with you for days over things that had nothing at all to do with you. I'm sorry. You keep absorbing it quietly, which somehow makes it worse. Tell me what you actually need from me and I'll do that instead of guessing.

    Write this one for your husband
  3. For a friend · Sage, casual hand

    Tap the envelope

    I've been a bad friend this year and you've been patient about it far longer than you needed to be. I'm sorry. Not busy, not distracted, just bad at keeping up. That's mine to fix rather than yours, and I'd like to start now.

    Write this one for a friend

The names on these three are made up. The words are the suggestions we wrote, which is exactly what you get in the box — and then you change whatever is only yours.

What you are buying

₹49 is the card itself: up to 400 characters in your own words, the envelope, the wax seal, and the paper unfolding when they open the link on their phone — which is what the three above are doing. You see the finished thing, working, before you pay for it.

₹99 adds a photo, or a voice note of up to a minute in your own voice — one or the other, not both — and lets you seal the card so it will not open before a time you choose, anywhere from fifteen minutes to thirty days ahead, Indian time. Either card stays readable for ninety days, counted from when you send it or from when a sealed one unlocks.

The paper, the envelope colour, the wax and the handwriting are all yours to change while you write — the three above are three of the combinations, not three fixed designs. There is no account to make and nothing recurring. We do not know when a card is opened, and we do not tell you.

A typed apology costs nothing to send and reads like it. This one takes a few minutes to write, arrives sealed, and has to be opened before it can be read. The effort is the point.

Start an apology

This one asks who it is for first, then offers suggestions to start from.